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Case Code: LDEN151
Case Length: 17 Pages 
Period: 2010-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : CropIn Technology Solutions Private Limited
Industry :Agriculture & Forestry
Countries : India,Ghana
Themes: Innovation/ Emerging Technologies/ Entrepreneurship/ Environmental Sustainability
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Will CropIn`s Data-Driven Technologies Help Feed the Farms of the Future?

 
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BACKGROUND

 

CropIn was founded in Bengaluru, capital of the southern India state of Karnataka, India, by Krishna, Chittaranjan Jena (Jena), and Kunal Prasad (Kunal) in 2010. The trigger for CropIn’s agritech platform was the agrarian crisis in 2010 in the state. Farmers in the state were facing numerous problems such as climatic variations, pest infestations, financial problems, and unpredictable farm outputs. Krishna said, “The idea was to do something for a sector that desperately needs technology. We have been talking about ICT (Information and Communications Technology) for the agriculture sector for three decades now, but there hasn’t been any meaningful technological breakthrough.” ...

 
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